We might be the first ones ever to say this, but we love traffic. In fact, the more the better. Not the stuck in your car, driving at a snail’s pace kind, but the kind that gets eyes on your site. Because when it comes to building your business’ online presence, step one is getting your site in great shape. And step two? Getting people to see it. Here are five ways to give your site’s visibility a boost online.
Posted on 02/02/2017 at 11:49:00 AM
Don't let your site sabotage your business. Check out these top 5 website flaws and make sure they don't happen to you.
Posted on 01/26/2017 at 08:42:00 AM
If there’s one thing we’ve learned about social media, it’s that it doesn’t pay to be antisocial online. Social media is a big deal for your business and if you’ve been ignoring its importance, here’s the truth: these days your marketing strategy can’t compete without it — social media is where the people are, and that means you need to be there too. Here are five reasons why your brand needs social media more than ever.
1. It increases your brand’s reach online.
When it comes to your online presence, the bigger your reach, the better. Social media is a tool you can use to let people know your brand exists and build brand awareness. It’s also one of the best ways for you to drive traffic to your site, and more site traffic means more opportunities to convert visitors into customers.
2. It’s the greatest way to connect with people.
People use social media to connect and if you’re not on it, you’re missing out on opportunities to grow your network. The right platforms can introduce you to potential customers. Once you’re there, use your social presence to get to know them, learn exactly what they want from you, and see how to best meet their needs.
3. It takes customer service to the next level.
When it comes to customer service and experience, social media is huge. It gives people an easy way to get in touch when they need you and provide you with feedback about how you’re doing. And you? You get a way to quickly respond to questions and concerns, giving you the chance to show off how great you treat your customers.
4. It helps you keep up with the competition.
Your competitors are most likely already on social media and you need to be there too if you want to keep up. Tracking your competition on social media is also a great way to find out what they’re up to. Keep an eye on them to see which of their strategies are working and which aren’t — see what they’re doing right and do it better.
5. It’s here to stay.
Social media’s continued popularity tells us it’s not going anywhere anytime soon. It’s here to stay and the sooner you start building a presence on the top platforms, the better. It’s not too late to start taking social media seriously, but the time to start is right now. Sign up, strategize, invest time, and start seeing the benefits.
If you’re looking for a way to make it on social media, our management tools can help take your efforts to the next level. Call 844-207-9038 or email firstname.lastname@example.org to learn more about how we can help.
Posted on 01/09/2017 at 08:25:00 AM
The new year is officially here (welcome, 2017). That means it’s time to start thinking about what this year has in store for your business, to set goals, and most importantly, to strategize. But while you’re busy prepping for the year ahead, don’t forget to factor in social media. Here are five ways to refocus your strategy for the new year and make the most of your social media presence.
1. Get organized.
If your social media was a little neglected in the craziness of the holidays, it’s OK. Now is the time to get organized. Start by developing a content calendar for the year to keep your posts consistent. If you haven’t already invested in a social media management tool that lets you schedule posts in advance, do it. This not only saves you time but keeps your posting frequency in check too.
2. Rethink your platforms.
If you’re on multiple social media platforms, now’s a good time to evaluate which ones are working for you and which ones aren’t. This is also a great opportunity to start developing a presence on a new one that might be better at connecting you with potential customers. Decide which platforms will be your top priorities this year and devote your time accordingly.
3. Clean up your profiles.
Don’t wait for spring before doing a little tidying up of your social media presence. Set aside some time to go through your old photos and videos, deleting anything that doesn’t align with your current branding. Browse your pages and get rid of any spam that might distract visitors. And make sure all of your business information is up to date, like your hours and contact info.
4. Get your content in good shape.
Putting more thought into the content you share on social media will boost its quality. Go through your profiles and see what your followers engaged with most in the past year. This will give you an idea of what they’d like to see from you in the future. Create and share content your specific audience will value — stick to that and you can’t lose.
5. Set goals.
While you’re setting your business goals this year, figure out what you want to accomplish on social media. Maybe you want to reach a certain number of followers, or maybe your goal is to be more intentional about responding to comments. Whatever you’re looking to accomplish, make sure you clearly define your goals and a way to measure your success.
If you’re looking for a way to make managing your social media easier in 2017, our tools can help — manage all your platforms from a single place, schedule posts in advance, and much more. Call 844-207-9038 or email email@example.com to get started.
Posted on 01/02/2017 at 10:08:00 AM
If you’re investing time on social media, it’s important to know what works and what doesn’t. And when it comes to social media marketing, there are lots of opinions about the best ways to do it. We’ve been at this social media game for a while now and know some stuff about best practices, so we’re calling out a few things that just aren’t true. Consider these five myths totally debunked.
MYTH #1: If you build it, they will come.
Just creating a social media account is no guarantee of success (far from it). It takes work to develop a following and stand out. The best way to attract people to your platforms is to promote them everywhere you can — add social links to every page of your site, on your blog posts, and in your emails. Once you get those out there and prove why you’re a valuable follow, that’s when you’ll start seeing results.
MYTH #2: You need to be on every platform to be relevant.
Don’t fall in the trap of creating an account on every platform out there. It’s tempting to want to make your mark on the latest platform, but when starting a new one, be strategic. Before committing, ask whether you have time for it and whether that’s where your customers are. If you only have time to half-heartedly manage a new account or if it’s unlikely that you’ll reach potential customers, invest your time elsewhere.
MYTH #3: The more content you share, the better.
Some people say the way to make it on social media is to post A LOT. And yeah, it’s important to post regularly, but there is such thing as posting too much. If you’re crowding people’s feeds, they’ll unfollow you in a second. Each platform has an unspoken rule about how much posting is too much. Research the ideal posting frequency for each and plan your posts accordingly.
MYTH #4: You’re on social media to sell, sell, sell.
If you think the reason to be on social media is so you can sell your product, you’re wrong. The purpose of social media is to build relationships. People don’t follow brands to hear their sales pitch every day. That’s a guaranteed way to lose followers. People follow brands that provide value, whether that’s with a helpful article or exclusive offer. So keep salesy language to a minimum and focus on sharing information your followers want to see.
MYTH #5: It’s all about the number of followers you have.
Growing your reach is important, but numbers aren’t everything. It’s better to have a small group of devoted followers than it is to have a bunch who don’t care about what you do. The way to attract the right followers? Don’t try to be everything to everyone — stick to posting about what you know best and share information potential customers will benefit from.
If you need help managing your social media, we’re here for you. Our social media management tools make it a whole lot easier to keep up and save you from doing it all by yourself — call 844-207-9038 or email firstname.lastname@example.org to learn more.
Posted on 12/07/2016 at 08:46:00 AM
The photos on your site matter A LOT, and that’s because images are powerful. They capture attention, make connections, and communicate a bunch about your brand. Using stock photos is a convenient alternative to custom professional photography, but stock photos are tricky — bad ones can hurt your brand’s image, and trust us, there are a lot of duds out there. But we’re here to help. Here are six must-do’s if you’re using stock photography on your site.
1. Choose relevant images.
It’s important to use space on your site wisely. That means there’s no room for photos that aren’t related to your business. And if someone visits your site and sees an image that has nothing to do with your company, you can bet they’ll be confused. Stick to using images that are relevant to what you do and help communicate your overall message.
2. Stay on brand.
The trick to choosing stock photos is to make sure they fit in seamlessly with your brand’s image. Check that each one you use complements your branding. This helps you steer clear of any inauthentic looking shots — and guarantees the photos you use on your site look like they belong there.
3. Avoid anything too “stock-photo-ish."
Not all stock photos are created equal and we all know a bad one when we see it — a group of professionals with perfect smiles sitting in a sterile-looking conference room and having the time of their lives ... Sound familiar? The photos you use on your site should be believable so avoid these generic shots, especially when choosing pictures of people.
4. Consider your audience.
Like everything else related to your site, your photos should be selected with your audience in mind. Before settling on an image, ask yourself whether or not it will resonate with your customer. That way you focus on images that speak to them, appeal to their aesthetic, and show them why you’re valuable.
5. Know when to give credit.
When using stock photos, make sure you know when to give credit where it’s due. Some licenses allow you to use a purchased photo however you’d like, while others have certain restrictions and require you to credit the photographer. So do your research before making any purchases to know exactly what you’re getting.
6. Update your photos regularly.
Making regular updates to your site is essential and changing up your images every so often is no exception. This helps you stay on top of photography trends and avoid dated-looking photos. It also keeps the content on your site fresh, reminding customers your business is alive, well, and still relevant.
If you’re looking to add striking images to your site, we’ve got you. Our clients have complete access to our media repository, which includes industry-specific HD photos and videos. Call 844-207-9038 or email email@example.com to learn more.
Posted on 11/29/2016 at 08:37:00 AM
We’re coming up on holiday season again (yeah, we can hardly believe it either). And if there’s one thing we know, it’s that the holidays are big for business. But as you’re gearing up for the season, getting in the spirit, etc., don’t forget to make sure your social media follows suit. Here are some tips for how to keep your followers engaged over the holidays and deck your platforms with some festive vibes.
Start planning NOW.
The best holiday advice ever? Plan ahead. There’s no such thing as too early when it comes to getting ahead of the holiday curve. If you’re going to have special offers/giveaways, work out the details ASAP. Then decide how you’re going to spread the word via social media and schedule your posts in advance — that way when the craziness sets in, you’re freed up.
Get some buzz going about your holiday offers.
If you’re having special offers over the holidays, social media is the place to let your fans know about them. People use social media to check out brands and bargains, so share info about your best promos. Try a weeklong countdown and post about a different offer each day — it’s a great way to get people excited about your killer deals.
Share some gift ideas.
People are prepared to spend money during the holidays, and lots of it. That makes it the perfect time to give your followers some shopping advice. Put a spotlight on some of your products/services that would make no-brainer gifts. And don’t forget to mention that it’s OK for people to buy gifts for themselves too.
Show how you’re celebrating.
When it comes to celebrating the holidays, your followers want to see how you get festive. Share how you’re adding cheer to your space with a pic of your décor or post a snap from your company get-together. People love seeing these behind-the-scenes peeks that show the fun, human side of your brand.
Create content with a holiday angle.
The holidays create a great opportunity to get creative with the content you create and share. Consider what your followers are doing during the season and what they might find helpful. That might be a recipe for a tasty treat or advice on how to avoid last-minute shopping — any way you can use your expertise to lend some holiday help.
Show how you’re giving back.
It’s the best (and most rewarding) part of the holidays: giving back. Find opportunities to do something for others during the season, whether that’s holding a food drive or volunteering in your community. Then share how you’re spreading the love on social media.
If you’re looking for a way to take the stress out of social media, we can help. Our tools let you manage your entire social media presence easily from one place. Call 844-207-9038 or email firstname.lastname@example.org to take your online presence to the next level.
Posted on 11/21/2016 at 09:49:00 AM
You’ve just launched a new site and you can’t wait to get eyes on it. You head straight to Google to see where it stacks up in results, search your domain — and there’s zero trace of it. This may seem like a huge mistake, but it’s actually completely normal. Because here’s the truth: SEO doesn’t happen right away. It’s a process and it starts with search engines indexing (aka finding) your site. Search engine bots are always crawling the web looking for new content but this takes time, sometimes a few days and sometimes months. Luckily there are a few ways to speed up the process. Here are some tips for getting search engines to index your site fast.
1. Create a sitemap and submit it.
What’s a sitemap? It’s a file on the back end of your site that lists all your site’s pages and shows how you’ve organized your content. Having a sitemap isn’t required for search engines to find you online, but it can help them learn to crawl your site better. Once you have one, you can submit it to Google using their Search Console Sitemaps tool. For details on building and submitting sitemaps, check out this Search Console Help article.
2. Submit your URL.
An easy way to make search engines more likely to notice your site is to submit your URL directly to them. To submit yours to Google, visit their URL Submission page. Just type in your URL and submit your request. Google doesn’t guarantee when exactly submitted URLs will be indexed, but it certainly doesn’t hurt your chance that they’ll do it sooner rather than later.
3. Set up your Google Analytics.
Not only is Google Analytics super valuable for telling you key information about your site’s performance, but it also puts you on Google’s radar. Consider it like giving them a heads up that your new site is live. If you don’t already have a Google Analytics account, sign up and give Google another cue to get crawling.
4. Link to your site on social media.
One way for search engines to find your site is through organic links. Basically, the more connections to your site that exist online, the more likely web crawlers are to notice you. The perfect place to add those connections is on social media. Make sure each of your profiles includes a link to your site, and get some buzz going about your site’s launch by sharing the link with followers.
5. Create and share content.
Another way to draw crawlers to your site is to create and share valuable content. For example, updating your blog with keyword-rich posts creates content search engines care about. And when you share that content on social media, you create more links to your site — great ways to get their attention and show them you’re a quality search result contender.
Still want search engines to show you more love? Another option is to pay to play. Purchasing ad space on search engines is called SEM (search engine marketing) and it’s a guaranteed way to have a presence there. If you’re considering SEM, weigh the cost versus the rewards to see if it makes sense for you.
If you want your site to stand out in search results, we can help. We’re experts on SEO best practices and we build sites search engines love. Call 844-207-9038 or email email@example.com to learn more.
Posted on 11/15/2016 at 09:04:00 AM
There’s a lot that goes in to branding your business online, but it all comes down to one thing: creating a recognizable image in your customer’s mind. Branding is what helps a person remember you when it comes time to buy — and that’s why it’s really important. So we’re bringing branding down to basics. Here are the five most essential must-do’s for developing an online image worth people’s attention.
1. Decide what makes you different.
There are tons of brands out there and if you want yours to make an impression, it has to be unique. That’s why the first step for creating a killer brand is to decide what makes you different. Maybe it’s the quality of your products, or maybe you can offer customers something none of your competitors can. Whatever your main selling points are, highlight them in your value props, slogan, and whenever/wherever you talk about what you do.
2. Establish an image.
It’s one of the most important decisions to make about your brand: how you want it to look. And your image doesn’t just mean your logo. The colors associated with your brand, your site’s design, the images used on your website, the content on your social media profiles — all of these play in to creating your overall look. So choose wisely and make sure every choice helps you look credible and unlike any other brand out there.
3. Establish a voice.
A huge part of what makes your brand unique is its voice — i.e., what/who you sound like when you communicate. The personality of your brand should influence the voice you use every time you write. Why? Because a brand without a unique voice is boring and easy to forget. Whether it’s friendly, professional, funny, or something in-between, decide what voice you want your brand to have and stick to it.
4. Stay consistent.
It’s the key ingredient for making your brand memorable: consistency. Your brand’s messaging, image, and voice should be consistent everywhere online. That way whether customers are checking out your site, social media, or ads, you’re easy for them to recognize. Bonus points for developing a style guide with instructions for applying your branding so everyone stays on the same page.
5. Expand your presence.
Once you nail down the details of your branding, the next step is to get it in front of people. Start with a solid foundation by having a site that covers all the bases. Expand your social media presence by sharing valuable information and building relationships. And make sure you’re listed in online directories and review sites. Do those things and watch your branding make a big impression on more people.
We’re experts at helping businesses build their brands online, and we want to help yours look its best. Call 844-207-9038 or email firstname.lastname@example.org to learn more about how we can make you look awesome online.
Posted on 11/08/2016 at 08:00:00 AM
One of the biggest perks of being on social media is that it makes communicating with your customers easier than ever. Your social media profiles are places where you can talk to fans of your brand and get to know what they’re all about. And when it comes to picking your followers’ brains, their feedback about how you’re doing is some of the most valuable info you can get. Here are a few ways to get the most feedback from the people who matter — your loyal customers.
1. Create a community that encourages feedback.
The first step for getting the best feedback on social media: create a space that encourages followers to speak their minds. The best way to do this is to make sure they know you’re listening. Make responding to people a priority and don’t miss opportunities to engage. Followers won’t waste their time giving feedback that will likely be ignored. But when your customers see you truly value their thoughts, they’ll be encouraged to speak up.
2. Throw out questions to your followers.
If you want feedback about something, the best thing to do is ask. Update your Facebook status with a question asking what people think about your newest product or service. If you’re designing new packaging or a new logo, post some photos and ask what design your followers like best. Asking specific questions makes it easy for people to quickly share their opinions and impressions.
3. Ask for feedback from individuals.
Getting feedback from a variety of people is beneficial, but so is getting more detailed feedback from individuals. Try reaching out via direct message to a few of your most devoted customers who might have some valuable insight to share. Talking to these people one-on-one about their experience with your brand gives you details that are difficult to get on a public post.
4. Develop a poll.
A great way to get straightforward feedback from followers is with a poll. They’re effective because they couldn’t make engaging any easier — people are able to share their opinion with a single click. Twitter has a built-in feature that allows you to develop a poll and share it with followers. And poll apps like Poll and TwtPoll allow you to create polls on Facebook and give you customization and paid promotion options.
5. Monitor your mentions.
People are talking about your business everywhere, and that’s why it’s important to keep an eye out for all mentions of your business. So if your business gets mentioned on one of your competitor’s platforms, you should know about it. Regularly check up on your competitor’s social profiles and keep tabs on mentions of your business other places too — sometimes this kind of unsolicited, candid feedback proves to be the most valuable.
We get it — managing your social media is a lot of work. That’s why we’ve developed social media management tools that do some of it for you. Call 844-207-9038 or email email@example.com to learn more about how we can help.
Posted on 11/01/2016 at 08:51:00 AM