There’s a lot that happens on social media — it’s where your brand gets the opportunity to interact and connect with customers directly. One really cool thing about social is that everything on your platforms gets transformed into valuable data you can use to keep your audience engaged. Here are four reasons why you need to be keeping a close eye on your analytics.
Learn more about your audience.
You may already have an idea of who your audience is, but it never hurts to dig deeper. Use analytics to get the latest on your audience’s demographics. This will give you a better idea of what they expect from you. And even better, you’ll know exactly how to speak their language.
See what’s working and what isn’t.
Not all of the content you share on social media will be a hit. ...Read more
Posted on 04/24/2017 at 09:32:00 AM
Your brand’s consistency is what makes it memorable. And when it comes to marketing your business online, making a lasting impression with your audience is vital to establishing a strong presence. If your branding is inconsistent, you may be losing not only people’s attention but their business too. But don’t worry — we’ve made keeping your brand consistent online simple with these four key steps.
1. Maintain your brand’s image.
Your branding should be consistent everywhere your company lives online: your website, social media profiles, and ads. Don’t forget that when your brand is inconsistent, your customers won't recognize it.
Tip: Keep a record of your branding guidelines — info on your logo, fonts, colors, etc., and how to use them. This keeps everyone on the same page and makes maintaining your branding simple.
2. Keep your brand’s voice consistent.
Your voice is what makes your brand unique, and it’s important. Remember to communicate in a consistent voice online. Using the wrong voice can confuse your audience, so make sure what you say and how you say it aligns with your company’s identity.
Tip: The first step for determining your voice is to know your audience, so do your research. Find out who your customers are to make sure you’re speaking their language.
3. Make sure the content you create/share is relevant.
The content you create and share says a lot about your brand. It’s how you add value and show your audience you’re worth their attention. That’s why everything you create and share (blog posts, videos, articles, infographics, etc.) should be relevant to your brand. The best way to do this? Stick to sharing about what you know best.
Tip: When sharing content, be sure to research your sources to make sure what you’re sharing is trustworthy and high-quality.
4. Check that your business information is accurate everywhere.
Having inconsistent information about your business online is an easy way to confuse people. If a potential customer looks you up and finds conflicting contact information, chances are they’ll give up on trying to get in touch.
Tip: Don’t forget to update the business information on all your social media profiles when this changes.
If you’re looking to take your online presence to a whole new level, we can help. Call 844-207-9038 or email email@example.com to learn more about how we can make you look awesome online.
Posted on 04/18/2017 at 02:31:00 PM
Is this on brand for my business? That’s a question you should ask yourself every time you post on social media. Your branding represents who you are and what’s important to you, and your social media should reflect that image as authentically as possible, with every post. Here are five ways to stay true to your brand across all your social platforms.
1. Keep your posts consistent.
Even as you switch between platforms, make sure what you share about on social stays consistent. The best rule of thumb when it comes to posting is to stick to what you know best. Example: If you’re a tech company, post about technology news you’re geeking out over. But for the sake of consistency, skip the post on “Spring’s Top 10 Fashion Trends.”
2. Watch your tone.
Posted on 04/11/2017 at 02:03:00 PM
We might be the first ones ever to say this, but we love traffic. In fact, the more the better. Not the stuck in your car, driving at a snail’s pace kind, but the kind that gets eyes on your site. Because when it comes to building your business’ online presence, step one is getting your site in great shape. And step two? Getting people to see it. Here are five ways to give your site’s visibility a boost online.
Posted on 02/02/2017 at 11:49:00 AM
Don't let your site sabotage your business. Check out these top 5 website flaws and make sure they don't happen to you.
Posted on 01/26/2017 at 08:42:00 AM
If there’s one thing we’ve learned about social media, it’s that it doesn’t pay to be antisocial online. Social media is a big deal for your business and if you’ve been ignoring its importance, here’s the truth: these days your marketing strategy can’t compete without it — social media is where the people are, and that means you need to be there too. Here are five reasons why your brand needs social media more than ever.
1. It increases your brand’s reach online.
When it comes to your online presence, the bigger your reach, the better. Social media is a tool you can use to let people know your brand exists and build brand awareness. It’s also one of the best ways for you to drive traffic to your site, and more site traffic means more opportunities to convert visitors into customers.
2. It’s the greatest way to connect with people.
People use social media to connect and if you’re not on it, you’re missing out on opportunities to grow your network. The right platforms can introduce you to potential customers. Once you’re there, use your social presence to get to know them, learn exactly what they want from you, and see how to best meet their needs.
3. It takes customer service to the next level.
When it comes to customer service and experience, social media is huge. It gives people an easy way to get in touch when they need you and provide you with feedback about how you’re doing. And you? You get a way to quickly respond to questions and concerns, giving you the chance to show off how great you treat your customers.
4. It helps you keep up with the competition.
Your competitors are most likely already on social media and you need to be there too if you want to keep up. Tracking your competition on social media is also a great way to find out what they’re up to. Keep an eye on them to see which of their strategies are working and which aren’t — see what they’re doing right and do it better.
5. It’s here to stay.
Social media’s continued popularity tells us it’s not going anywhere anytime soon. It’s here to stay and the sooner you start building a presence on the top platforms, the better. It’s not too late to start taking social media seriously, but the time to start is right now. Sign up, strategize, invest time, and start seeing the benefits.
If you’re looking for a way to make it on social media, our management tools can help take your efforts to the next level. Call 844-207-9038 or email firstname.lastname@example.org to learn more about how we can help.
Posted on 01/09/2017 at 08:25:00 AM
The new year is officially here (welcome, 2017). That means it’s time to start thinking about what this year has in store for your business, to set goals, and most importantly, to strategize. But while you’re busy prepping for the year ahead, don’t forget to factor in social media. Here are five ways to refocus your strategy for the new year and make the most of your social media presence.
1. Get organized.
If your social media was a little neglected in the craziness of the holidays, it’s OK. Now is the time to get organized. Start by developing a content calendar for the year to keep your posts consistent. If you haven’t already invested in a social media management tool that lets you schedule posts in advance, do it. This not only saves you time but keeps your posting frequency in check too.
2. Rethink your platforms.
If you’re on multiple social media platforms, now’s a good time to evaluate which ones are working for you and which ones aren’t. This is also a great opportunity to start developing a presence on a new one that might be better at connecting you with potential customers. Decide which platforms will be your top priorities this year and devote your time accordingly.
3. Clean up your profiles.
Don’t wait for spring before doing a little tidying up of your social media presence. Set aside some time to go through your old photos and videos, deleting anything that doesn’t align with your current branding. Browse your pages and get rid of any spam that might distract visitors. And make sure all of your business information is up to date, like your hours and contact info.
4. Get your content in good shape.
Putting more thought into the content you share on social media will boost its quality. Go through your profiles and see what your followers engaged with most in the past year. This will give you an idea of what they’d like to see from you in the future. Create and share content your specific audience will value — stick to that and you can’t lose.
5. Set goals.
While you’re setting your business goals this year, figure out what you want to accomplish on social media. Maybe you want to reach a certain number of followers, or maybe your goal is to be more intentional about responding to comments. Whatever you’re looking to accomplish, make sure you clearly define your goals and a way to measure your success.
If you’re looking for a way to make managing your social media easier in 2017, our tools can help — manage all your platforms from a single place, schedule posts in advance, and much more. Call 844-207-9038 or email email@example.com to get started.
Posted on 01/02/2017 at 10:08:00 AM
If you’re investing time on social media, it’s important to know what works and what doesn’t. And when it comes to social media marketing, there are lots of opinions about the best ways to do it. We’ve been at this social media game for a while now and know some stuff about best practices, so we’re calling out a few things that just aren’t true. Consider these five myths totally debunked.
MYTH #1: If you build it, they will come.
Just creating a social media account is no guarantee of success (far from it). It takes work to develop a following and stand out. The best way to attract people to your platforms is to promote them everywhere you can — add social links to every page of your site, on your blog posts, and in your emails. Once you get those out there and prove why you’re a valuable follow, that’s when you’ll start seeing results.
MYTH #2: You need to be on every platform to be relevant.
Don’t fall in the trap of creating an account on every platform out there. It’s tempting to want to make your mark on the latest platform, but when starting a new one, be strategic. Before committing, ask whether you have time for it and whether that’s where your customers are. If you only have time to half-heartedly manage a new account or if it’s unlikely that you’ll reach potential customers, invest your time elsewhere.
MYTH #3: The more content you share, the better.
Some people say the way to make it on social media is to post A LOT. And yeah, it’s important to post regularly, but there is such thing as posting too much. If you’re crowding people’s feeds, they’ll unfollow you in a second. Each platform has an unspoken rule about how much posting is too much. Research the ideal posting frequency for each and plan your posts accordingly.
MYTH #4: You’re on social media to sell, sell, sell.
If you think the reason to be on social media is so you can sell your product, you’re wrong. The purpose of social media is to build relationships. People don’t follow brands to hear their sales pitch every day. That’s a guaranteed way to lose followers. People follow brands that provide value, whether that’s with a helpful article or exclusive offer. So keep salesy language to a minimum and focus on sharing information your followers want to see.
MYTH #5: It’s all about the number of followers you have.
Growing your reach is important, but numbers aren’t everything. It’s better to have a small group of devoted followers than it is to have a bunch who don’t care about what you do. The way to attract the right followers? Don’t try to be everything to everyone — stick to posting about what you know best and share information potential customers will benefit from.
If you need help managing your social media, we’re here for you. Our social media management tools make it a whole lot easier to keep up and save you from doing it all by yourself — call 844-207-9038 or email firstname.lastname@example.org to learn more.
Posted on 12/07/2016 at 08:46:00 AM
The photos on your site matter A LOT, and that’s because images are powerful. They capture attention, make connections, and communicate a bunch about your brand. Using stock photos is a convenient alternative to custom professional photography, but stock photos are tricky — bad ones can hurt your brand’s image, and trust us, there are a lot of duds out there. But we’re here to help. Here are six must-do’s if you’re using stock photography on your site.
1. Choose relevant images.
It’s important to use space on your site wisely. That means there’s no room for photos that aren’t related to your business. And if someone visits your site and sees an image that has nothing to do with your company, you can bet they’ll be confused. Stick to using images that are relevant to what you do and help communicate your overall message.
2. Stay on brand.
The trick to choosing stock photos is to make sure they fit in seamlessly with your brand’s image. Check that each one you use complements your branding. This helps you steer clear of any inauthentic looking shots — and guarantees the photos you use on your site look like they belong there.
3. Avoid anything too “stock-photo-ish."
Not all stock photos are created equal and we all know a bad one when we see it — a group of professionals with perfect smiles sitting in a sterile-looking conference room and having the time of their lives ... Sound familiar? The photos you use on your site should be believable so avoid these generic shots, especially when choosing pictures of people.
4. Consider your audience.
Like everything else related to your site, your photos should be selected with your audience in mind. Before settling on an image, ask yourself whether or not it will resonate with your customer. That way you focus on images that speak to them, appeal to their aesthetic, and show them why you’re valuable.
5. Know when to give credit.
When using stock photos, make sure you know when to give credit where it’s due. Some licenses allow you to use a purchased photo however you’d like, while others have certain restrictions and require you to credit the photographer. So do your research before making any purchases to know exactly what you’re getting.
6. Update your photos regularly.
Making regular updates to your site is essential and changing up your images every so often is no exception. This helps you stay on top of photography trends and avoid dated-looking photos. It also keeps the content on your site fresh, reminding customers your business is alive, well, and still relevant.
If you’re looking to add striking images to your site, we’ve got you. Our clients have complete access to our media repository, which includes industry-specific HD photos and videos. Call 844-207-9038 or email email@example.com to learn more.
Posted on 11/29/2016 at 08:37:00 AM
We’re coming up on holiday season again (yeah, we can hardly believe it either). And if there’s one thing we know, it’s that the holidays are big for business. But as you’re gearing up for the season, getting in the spirit, etc., don’t forget to make sure your social media follows suit. Here are some tips for how to keep your followers engaged over the holidays and deck your platforms with some festive vibes.
Start planning NOW.
The best holiday advice ever? Plan ahead. There’s no such thing as too early when it comes to getting ahead of the holiday curve. If you’re going to have special offers/giveaways, work out the details ASAP. Then decide how you’re going to spread the word via social media and schedule your posts in advance — that way when the craziness sets in, you’re freed up.
Get some buzz going about your holiday offers.
If you’re having special offers over the holidays, social media is the place to let your fans know about them. People use social media to check out brands and bargains, so share info about your best promos. Try a weeklong countdown and post about a different offer each day — it’s a great way to get people excited about your killer deals.
Share some gift ideas.
People are prepared to spend money during the holidays, and lots of it. That makes it the perfect time to give your followers some shopping advice. Put a spotlight on some of your products/services that would make no-brainer gifts. And don’t forget to mention that it’s OK for people to buy gifts for themselves too.
Show how you’re celebrating.
When it comes to celebrating the holidays, your followers want to see how you get festive. Share how you’re adding cheer to your space with a pic of your décor or post a snap from your company get-together. People love seeing these behind-the-scenes peeks that show the fun, human side of your brand.
Create content with a holiday angle.
The holidays create a great opportunity to get creative with the content you create and share. Consider what your followers are doing during the season and what they might find helpful. That might be a recipe for a tasty treat or advice on how to avoid last-minute shopping — any way you can use your expertise to lend some holiday help.
Show how you’re giving back.
It’s the best (and most rewarding) part of the holidays: giving back. Find opportunities to do something for others during the season, whether that’s holding a food drive or volunteering in your community. Then share how you’re spreading the love on social media.
If you’re looking for a way to take the stress out of social media, we can help. Our tools let you manage your entire social media presence easily from one place. Call 844-207-9038 or email firstname.lastname@example.org to take your online presence to the next level.
Posted on 11/21/2016 at 09:49:00 AM