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Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

TO MOPRO.COM

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The bigger your digital presence is, the more people you’re able to reach with your message. That’s what keeps brands fighting for attention online. And if there’s one thing we know about this attention-grabbing game, it’s this: It’s competitive. Every step you take to grow your presence counts. One step you definitely shouldn’t overlook? Listing your business on online directories. Here are some of the benefits of getting listed.

1. Stake your claim on Google.

When you’re listing your business online, the best place to start is with Google. Your Google my Business profile shows up in results when people search for you. It displays your business information (address, phone number, and hours) and shows your location on Google Maps. And another perk of listing with Google: It’s totally free.

2. Make it easy for people to find you.

Fact: 60% of shoppers begin shopping by using a search engine to find the products they want. What’s that mean for you? It means people are looking for you online and the more places you exist, the more likely they are to find you. Make sure you’re listed on all the major online directories and any smaller ones that are relevant to your industry.

3. Build your reputation.

Review sites like Yelp and Angie’s List are good for more than just getting your name out there — they give your customers the chance to share about their experience with your brand. If you want to build your online reputation and enhance your credibility, these sites are the places to do it. As long as you monitor these reviews and see each one as a chance to show off your excellent customer service, you’ll be in good shape.

4. Expand your audience.

Every directory has a unique group of users, which means each one you’re on has the potential to connect you with new people. The bigger your audience is online, the more people you can share your message with — and the more chances you get to prove you’re worth their attention.

Still not convinced?

Consider this: Getting listed is pretty easy and in most cases, cost effective. Most profiles don’t take much time to set up, so start with the major ones and go from there. Remember, every step counts.

Want your business to make an impact online? We build beautiful, mobile-responsive websites and give our clients the digital tools they need to grow their presence online. To learn more about how we can help, call 844-207-9038 or email hello@mopro.com.

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If you’ve tried content marketing, you know this: It sure takes a lot of time. Since blog posts don’t write themselves, it’s important to remember one trick to getting the most out of every piece of content you invest in: Make it evergreen. Evergreen content is fact-based and timeless so it stays relevant. That means you can share it today, in a few months, or a year from now, and people will still find it helpful.

Why should you invest in evergreen content?

It’s simple: creating and sharing content increases your reach online. Updating your blog with new, high-quality content tells search engines your site has stuff people want to see, which is great for your SEO. And added bonus: sharing that content on social media gets eyes on your platforms and directs traffic to your site.

Not sure where to start? You can’t loose with these four types of evergreen content:

1. Videos

If you have resources available to create branded videos, do it. Why? Because people love watching and sharing videos. In fact, it drives about 74% of all Internet traffic. Whether your videos are funny or informative, just remember to keep them short so people’s attention spans can keep up.

2. Infographics

Everyone likes a good and useful infographic. Helpful information presented in a visually appealing way is hard to resist. Just make sure to use stats/facts that will stay relevant for a while or will be easy to update so you can re-share it in the future.

3. How-To Articles

You’re an expert in your field, which means you have some knowledge to share. Use that to write a how-to article about what you know best. Remember that what might seem like common sense to you can be completely new info to your customers.

4. Listicles

The best thing about listicles is that they’re easy to read. A list of resources or fun facts is easy to scan, which is why they’re shared so often. A tip: Make sure your listicle has an attention-grabbing title so people can’t help but read it.

Blogging and social media — we’ve got tools for these that can take the stress out of managing your business online. Call 844-207-9038 or email hello@mopro.com to learn more about how we can help.

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Chances are that when you started out on social media, you put all your focus on your own brand. And that’s OK. Making sure everything is in place, whether it’s your strategy or content, is key. But while you’re getting your social media in good shape, make sure you’re not forgetting that your competition is on there too. And getting a better grasp on what they’re doing can give you an edge. Here are five reasons why you should be keeping an eye on them.

1. Know your competition better to be the best.

Checking out the social media strategies of your top competitors can teach you a lot. If they’re doing something really great on social media or if they’re doing something majorly wrong, you should know about it. Learning what works and doesn’t for other brands in your industry can help you choose what might be best for you.

2. Learn what it takes to stand out.

If you’re posting content that’s too similar to your competition’s, you’re going to have a real hard time standing out. Track what they’re sharing and figure out what it will take for your content to have an edge. Unique posts with a punch of personality are less likely to be ignored and more likely to get a lot more love.

3. Find out what their customers think about them.

Sure, it’s more important for you to know what your customers think about you, but knowing what people are saying about your competitors is valuable too. Are their customers happy with their product? Do they love the customer service they’re getting? Listen to what people are saying on social and use this buzz to your advantage.

4. Track and compare their customer service.

The more you can learn about what it takes to make your customers happy, the better — and the way your competitors approach customer service on social media can teach you a lot. Watch how they respond to both positive and negative comments/reviews. You might pick up on a few techniques that will help you communicate with your own customers.

5. Get inspired to be more yourself.

Once you’ve checked up on your competition’s social media game, put the focus back on your brand and what makes it different from the rest. Your unique branding and voice make you one of a kind, so don’t feel the need to copy anyone else. Focus on being as “you” as possible.

If you want to get ahead on social media, we’ve got your back. Our social media management tools can take your brand’s social presence to the next level. Call 844-207-9038 or email hello@mopro.com to learn more.

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You have an awesome idea for a social media post your followers will love. You rewrite the caption ten times until it’s perfect, your heart skips a beat as you click publish, and … nothing. What’s usually the problem? Your post just didn’t reach that far. With social platforms prioritizing paid posts over organic content, trying to reach more people has become tougher than ever. That means if you want your posts to reach, you have to be on your best social media game. Here’s how.

1. Don’t just post about you.

If you’re on social media to sell, you’re missing the point. Remember that you’re on social media to make connections, so salesy language won’t get you far — it’s boring and it’s not what your followers want to see. So get creative. Post high-quality content your audience will value and find engaging. More people engaging with your content equals a bigger reach.

2. Share stuff people want to see.

It’s pretty simple: If you want your followers to engage with your posts, you’ve got to share content they want to see. They might follow you to see the latest industry news or to read posts that inspire. You’ll know what content your followers love by how they respond to it. Post share-worthy stuff your followers dig and watch as your reach increases.

3. Keep an eye on the clock.

If you want people to see your post, your followers have to be online. Want to know the best time to reach your exact audience? The answer is in your analytics. Use the analytics on your platforms to optimize your posting schedule and get the most eyes on your content.

4. Be human.

People don’t want to engage with a brand that doesn’t talk back, so reach out to your followers to let them know you’re listening. And when you talk to them, don’t drop your personality. Use a unique voice that makes your brand stand out. Encourage people to start talking, keep the conversations going, and see your audience grow.

5. Keep track of your analytics.

Your work on social media doesn’t stop after you hit the publish button. Monitor your content’s performance and see how it’s received — is it getting the engagement and reach you were hoping for, or should you make tweaks to your strategy?

If social media sounds like a lot of work, that’s because it is. This is why we’ve created tools to make social media management easier. Call 844-207-9038 or email hello@mopro.com to learn more about how we can help.

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There’s a lot that happens on social media — it’s where your brand gets the opportunity to interact and connect with customers directly. One really cool thing about social is that everything on your platforms gets transformed into valuable data you can use to keep your audience engaged. Here are four reasons why you need to be keeping a close eye on your analytics.

Learn more about your audience.

You may already have an idea of who your audience is, but it never hurts to dig deeper. Use analytics to get the latest on your audience’s demographics. This will give you a better idea of what they expect from you. And even better, you’ll know exactly how to speak their language.

See what’s working and what isn’t.

Not all of the content you share on social media will be a hit. ...

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Your brand’s consistency is what makes it memorable. And when it comes to marketing your business online, making a lasting impression with your audience is vital to establishing a strong presence. If your branding is inconsistent, you may be losing not only people’s attention but their business too. But don’t worry — we’ve made keeping your brand consistent online simple with these four key steps.

1. Maintain your brand’s image.

Your branding should be consistent everywhere your company lives online: your website, social media profiles, and ads. Don’t forget that when your brand is inconsistent, your customers won't recognize it.

Tip: Keep a record of your branding guidelines — info on your logo, fonts, colors, etc., and how to use them. This keeps everyone on the same page and makes maintaining your branding simple.

2. Keep your brand’s voice consistent.

Your voice is what makes your brand unique, and it’s important. Remember to communicate in a consistent voice online. Using the wrong voice can confuse your audience, so make sure what you say and how you say it aligns with your company’s identity.

Tip: The first step for determining your voice is to know your audience, so do your research. Find out who your customers are to make sure you’re speaking their language.

3. Make sure the content you create/share is relevant.

The content you create and share says a lot about your brand. It’s how you add value and show your audience you’re worth their attention. That’s why everything you create and share (blog posts, videos, articles, infographics, etc.) should be relevant to your brand. The best way to do this? Stick to sharing about what you know best.

Tip: When sharing content, be sure to research your sources to make sure what you’re sharing is trustworthy and high-quality.

4. Check that your business information is accurate everywhere.

Having inconsistent information about your business online is an easy way to confuse people. If a potential customer looks you up and finds conflicting contact information, chances are they’ll give up on trying to get in touch.

Tip: Don’t forget to update the business information on all your social media profiles when this changes.

If you’re looking to take your online presence to a whole new level, we can help. Call 844-207-9038 or email hello@mopro.com to learn more about how we can make you look awesome online.

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Is this on brand for my business? That’s a question you should ask yourself every time you post on social media. Your branding represents who you are and what’s important to you, and your social media should reflect that image as authentically as possible, with every post. Here are five ways to stay true to your brand across all your social platforms.

1. Keep your posts consistent.

Even as you switch between platforms, make sure what you share about on social stays consistent. The best rule of thumb when it comes to posting is to stick to what you know best. Example: If you’re a tech company, post about technology news you’re geeking out over. But for the sake of consistency, skip the post on “Spring’s Top 10 Fashion Trends.”

2. Watch your tone.

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We might be the first ones ever to say this, but we love traffic. In fact, the more the better. Not the stuck in your car, driving at a snail’s pace kind, but the kind that gets eyes on your site. Because when it comes to building your business’ online presence, step one is getting your site in great shape. And step two? Getting people to see it. Here are five ways to give your site’s visibility a boost online.

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Don't let your site sabotage your business. Check out these top 5 website flaws and make sure they don't happen to you.

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If there’s one thing we’ve learned about social media, it’s that it doesn’t pay to be antisocial online. Social media is a big deal for your business and if you’ve been ignoring its importance, here’s the truth: these days your marketing strategy can’t compete without it — social media is where the people are, and that means you need to be there too. Here are five reasons why your brand needs social media more than ever.

1. It increases your brand’s reach online.

When it comes to your online presence, the bigger your reach, the better. Social media is a tool you can use to let people know your brand exists and build brand awareness. It’s also one of the best ways for you to drive traffic to your site, and more site traffic means more opportunities to convert visitors into customers.

2. It’s the greatest way to connect with people.

People use social media to connect and if you’re not on it, you’re missing out on opportunities to grow your network. The right platforms can introduce you to potential customers. Once you’re there, use your social presence to get to know them, learn exactly what they want from you, and see how to best meet their needs.

3. It takes customer service to the next level.

When it comes to customer service and experience, social media is huge. It gives people an easy way to get in touch when they need you and provide you with feedback about how you’re doing. And you? You get a way to quickly respond to questions and concerns, giving you the chance to show off how great you treat your customers.

4. It helps you keep up with the competition.

Your competitors are most likely already on social media and you need to be there too if you want to keep up. Tracking your competition on social media is also a great way to find out what they’re up to. Keep an eye on them to see which of their strategies are working and which aren’t — see what they’re doing right and do it better.

5. It’s here to stay.

Social media’s continued popularity tells us it’s not going anywhere anytime soon. It’s here to stay and the sooner you start building a presence on the top platforms, the better. It’s not too late to start taking social media seriously, but the time to start is right now. Sign up, strategize, invest time, and start seeing the benefits.

If you’re looking for a way to make it on social media, our management tools can help take your efforts to the next level. Call 844-207-9038 or email hello@mopro.com to learn more about how we can help.

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