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Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

TO MOPRO.COM

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It’s holiday season! A time of cheer, joy, and good wishes. But even the jolliest person can get a little overwhelmed by the Yuletide whirlwind. Between end-of-year deadlines, family coming to town, and holiday shopping, stress can get the best of you. So here are 5 tips on dealing with the holiday juggle like a pro.

1. Remember: One thing at a time.

Think of everything you have to do and imagine having to get it all done today. Overwhelming, right? Here’s a better approach: Focus on one thing at a time. Write down your tasks in order of importance and then break it up into daily to-do lists. Pro tip: keep daily-to-do lists short. Only jot down what you can realistically complete.

2. Exercise — even though you don’t have time for it.

Sure, it’s the holidays. Eggnog and firesides are whispering sweet nothings in your ear. But remember that exercising does wonders for your mental health. It can put you in a good mood despite the millions of things you need to do. Added bonus: It gives you more energy to conquer the tasks ahead of you.

3. Take a break. You deserve it.

Take a break from everything and everyone. Give yourself some time to be alone and do something you love. Catch up on a TV show you’ve been missing, read a couple chapters in a book, meditate, go for a hike — anything that will leave you feeling refreshed and ready to take on the rest of the season in stride.

4. Talk it out.

We all need to vent sometimes. Just talking about your stress can reduce your anxiety a ton. And it can be great to get another person’s perspective. All you might need is a reality check.

5. Don’t overthink things.

Forget about what you can’t change and focus on what’s at hand. Overthinking what could, should, or may happen will only cause unnecessary stress you don’t need. If you catch yourself falling down the rabbit hole, take a step back, take a breath, and only focus on what you can control (no ifs, ands, or buts).

Have any other tips that we missed? Tweet us @moproteam and we’ll add them here.

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Nothing stays the same forever – including your company. Rebranding, whether it be revamping your logo, culture, or even your entire image, can be hard to pull off. But it can also have awesome results when you do it right. For it to be successful, you’ve got to be one thing: strategic. If you’re ready to tackle a rebrand, here are five tips to help you get started.

1. Ask yourself why you’re rebranding.

Is our target audience changing? Are we falling behind our competition? Have we outgrown our image? Are we telling the wrong story? If so, rebranding can be a great way to evolve, get back into the game, and reinvent yourself.

2. Create an action plan.

Rebranding can be super successful – or not so much. So it’s important to plan every step thoroughly. Identify what’s...

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Every business, big or small, can benefit from using a social media management tool. These platforms let you streamline your social media marketing efforts, saving you both time and money. Every platform offers something different, but here are four features you should definitely look out for to make sure you’re choosing the right tool.

A calendar view

Whether it’s by week, month, or year, having a calendar view helps you plan and manage your content. The best part: Being able to schedule your posts in advance, which saves major time. A bird’s eye view of all your content lets you see what, when, and where you’re posting, helping a ton when it comes to planning ahead.

Multiple platform integration

Social management tools need to be able to connect to your most-...

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So, you’ve decided to start selling on your website. First off, Congrats! Adding e-commerce to your site has tons of benefits, like giving you the chance to reach a bunch more customers with your product. But before you make your first sale online, there are a few things you need to check off your list to make sure you’re getting the most out of your platform. Ready? Here they are:

Get an SSL certificate.

This is step one. If you want to sell on your website, an SSL certificate is required. An SSL is a digital file that secures your site, which means any information exchanged with the verified site cannot be accessed by anyone else. It’s important because it protects your customers’ information, such as credit card numbers, passwords, and addresses. Want to know what else they do? Check out the full story here.

Sell everywhere.

The more people who have access to your products, the more people are likely to buy what you’re selling. So don’t limit yourself. Sell everywhere your customers shop. That means directly on your site, a third-party platform, or even through your social platforms. Find your audience, see where they spend their time online, and then promote your products there.

Make it mobile optimized.

Every site should be mobile optimized to ensure a positive user experience, but it’s especially important for e-comm sites. Your customers are shopping on the go and they need sites that can keep up. Having a mobile-friendly store makes shopping easier, making it much more likely your customers will reach that checkout screen.

Share customer testimonials.

A great way to build your reputation online is to share customer testimonials. 92% of consumers trust verified customer reviews more than branded content because they show who you’ve worked with and their experiences with your brand. Lesson learned: Word of mouth still works. Gather your most glowing reviews and make sure they’re featured prominently on your site.

Go global.

If you want to take your store to the next level, it might be time to consider going global. Reaching out to people across the globe means more potential customers and rewards. Remember: to sell globally, your platform needs to be able to adjust to global standards — that means multi-currency support, international payment options, real-time shopping integration, and foreign language support.

If you want to sell on your website, check out our E-commerce Platform. It integrates seamlessly with your Mopro site and takes the stress out of selling online. To learn more, call 844-207-9038 or email hello@mopro.com to get started.

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The Internet is a big place, so when we say “You should keep an eye on things out there,” we get that it sounds overwhelming. Between reviews of your business, social media, and all the other gazillion things going on, it’s hard to keep up. And when it comes to online, things change super fast. That’s why we’ve made a list of the essentials to keep on your radar. Here are the top things you should be looking out for.

Customer reviews

Your customers don’t hesitate to share their experiences with your brand, good or bad. Reviews give you the opportunity to hear how you’re doing from the people who matter most. And that’s why they should constantly be on your radar. Respond to all reviews and thank people for their feedback. When you get a bad one, don’t panic. See it as an opportunity to show off your great customer service and how far you’ll go to make things right.

Search engine updates

Google changes its search algorithm 500–600 times a year. Most of these changes are minor and you don’t have to worry about them. But every once in a while, they’ll throw in a game changer. Example: In 2015, Google updated its algorithm to give mobile-optimized sites search result priority. When the big changes happen, adjust your SEO strategy. You don’t have to react to every single change, do your research to see if the bigger ones require action.

Your competition

You should be your competition’s most loyal follower online. See how their social media, pricing strategy, customer service, reviews, etc. stack up against yours. And learn what it will take for you to stand out. For example, you might see a pattern in their reviews that shows you should offer a product/service they don’t. In a nutshell: Find out what they’re doing wrong, what they’re doing right, and how you can do the right things even better.

Developments in design

It’s easy for your site to look outdated if you leave it untouched year after year. So keep up with what’s cutting edge in design. These elements will help your site stand out. And they’ll do more than just make it look good — simple changes in design can affect UX and conversion rates. Don’t jump on the bandwagon for every new trend, but get inspired by one every once in a while to keep your site fresh.

Social media trends

Like search engines, social media platforms are always tweaking things, whether it’s a new way to organize feeds or upgrades to their advertising options. And as for the content that’s shared on social media, it’s all about trends. People are talking about what’s happening now. To be part of those conversations, you have to keep up. Research what type of content captures the most attention to pick up some inspo.

Good news Mopro clients: Tools like Reputation Manager and Competition Tracker do the work for you. Log in to your Digital Command Center to start taking advantage of these tools today. Have questions? Call 844-207-9038 or email proteam@mopro.com and we’ll get you answers.

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At the mention of “website analytics” most people’s brains go on airplane mode. And we totally get that. But what sounds like a bunch of pointless number crunching is actually a foolproof way to find out what your site needs to stay on top. And the good news? We’ve done the hard part for you. Our analytics are presented in an easy-to-understand way that show you how your site is doing online with a single look. To make decoding your analytics even easier, here’s more info on the metrics that matter.

Visitors

“Total visitors” means just what it sounds like — the total number of people who visit your site. “Unique visitors” means how many first-time visitors land on your site. Keeping track of these numbers shows you how well you’re doing at driving traffic.

Tip: If your visitor count isn’t where you want it to be, it might be time to rethink your keywords, up your social media game, or invest in online ads.

Bounce Rate

Your bounce rate is the percentage of visitors who immediately leave your site after opening it. Basically, a bouncy site isn’t good. It’s better for people to stick around and hear what you have to say. A bounce rate of 40% or less is considered competitive.

Tip: If yours is high, remember this: A sticky site is mobile optimized, has engaging content, optimized calls to action, and a good user experience.

Top Keywords

They’re an important part of SEO because they help connect you with the right searchers. Your top keywords show you what people are searching for most often to find your site. These tell you exactly what your customers are looking for and which keywords to focus on.

Tip: Remember, you’re never really done with keywords. Make sure they evolve with your site.

Top Pages

Your top pages are the ones that are most popular with visitors. Seeing what pages are capturing attention tells you how your content is working. Example: If people are frequenting a page, it’s because they’re finding that content engaging.

Tip: See what you’re doing right and apply this to others — that might mean adding more captivating visuals or engaging text to other pages on your site.

Top Referral Sites

Referral sites are websites that link to yours and when it comes to driving traffic to your site, they’re the top players. Your top referral sites show you exactly where your visitors are coming from.

Tip: Monitor this list to see your most effective links and where to focus your efforts.

Interested in learning more about your Mopro site’s analytics? Review your site with the experts with our Digital Performance Consultation Add-On. Call 844-207-9038 to schedule a call and get started.

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Your site is live! So you’re done forever, right? Not quite. Your website might be online, but you shouldn’t stop there. It’s important to keep updating your site with fresh content. And it’s simpler than it looks — even minor changes can have big benefits. Example #1? Search engines love fresh content that shows your site is up to date. Here are some ways to keep your site’s content fresh and help you stay ahead of the competition.

Update your text.

It’s a super great way to keep your content fresh and it’s often overlooked. No one wants to read the same stale text over and over again, so remember to switch it up. Edit your CTA to make it more engaging, update your customer testimonials, or change the layout of the text on your site. Tip: Use a new typeface to make your site stand out (learn how here).

Edit with SEO in mind.

One of the most important parts of SEO is keywords. Why? Because they help connect you with the right searchers, getting your site in front of people who want what you’re selling. You’ve probably developed some keywords already, but don’t stop researching which ones can benefit your brand. Use Google Trends to see how much interest is surrounding certain words and phrases. Remember: As your site evolves, your keywords should too.

Add new images.

High-quality images are awesome at capturing people’s attention when they visit your site. They give you a chance to show what your brand is all about. And just like your site’s text, they should be updated regularly. Uploading photos of your newest product or a recent team snapshot is a quick way to give your site a fresh look. And adding alt text to those photos gives you the chance to incorporate more keywords on your site.

Take it to the next level with video.

There’s a reason why video rules the Internet. It’s because a video is the best way to tell your story and show off your products. Video captures attention and communicates in a way text and photos can’t, so if you don’t already have a video on your site, consider taking your content to the next level. Invest in a video that shows visitors who you are and what’s important to you.

Start blogging.

We can’t say this enough. Blogging fills your site with fresh, organic content search engines love and establishes you as a thought-leader in your industry. It’s a way to drive traffic to your site and keep it fresh. And all you have to do is write about what you know best. Still not convinced? Learn more about why you should start blogging here.

If your site’s content could use a little love, we can help. Talk to us about our Custom Video & Photography Add-On. Just call 844-207-9038 or email hello@mopro.com to learn more.

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Instagram is a great place to show off your brand and its personality, so if you aren’t on there yet, it’s time to create a business account. But it doesn’t stop with signing up — the next and most important step is creating beautiful content that your followers will respond to. Whether you’re just starting out or looking to up your Gram game, here’s some Instagram photography basics to help you make an awesome impression.

Create a business account.

If you want to make an impact on Instagram, make sure you create a business account dedicated to your brand — don’t just post about your business on your personal account. That way you keep work and play separate. Another plus: When you create a business account you get access to Instagram’s business features, including analytics and advertising options (read more about those here).

Post horizontal or square photos.

Instagram’s platform is designed for square or horizontal photos, so keep that in mind when taking a pic for Instagram. Sticking to squares and horizontals makes your feed look clean and professional, and you’ll never need to worry about cropping a photo to fit the frame. Save your vertical photos for posting on your Instagram Story (more on that here).

Don’t compromise on quality.

Your Instagram is a visual representation of your brand, so your photos should be high-quality. Translation: A good-looking feed means a good-looking brand. Keep in mind elements of photography such as lighting, composition, clarity, background, and angles. Focus on quality rather than racking up your followers. If you’re posting good content, the followers will come in time.

White space is important.

A general picture-taking rule: There should be a clear focal point and lots of negative space. Aka, there shouldn’t be a million things happening in your photo. Keep it simple, bright, and use filters sparingly to create a more cohesive feed.

Make it shareable.

Instagram is perfect for growing your reach by creating shareable content. Bright, vibrant, and fun photos are always a fan favorite, and the same goes for minimalistic ones and relatable snapshots that show off your culture. Tip: Research what your followers are interested in to generate engagement and stay relevant.

If you’re a Mopro client and you’re on Instagram, we want to see what you’re up to. Tag @moproteam for a chance to be featured in a shout out on our Instagram.

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It’s where you show off your brand’s personality, tell your story, and prove you’re worth people’s attention. We’re talking about your website. Your site should reflect the high quality of your brand, and that starts by giving customers what they’re looking for. Whether you’re a finance guru, construction giant, or hustling entrepreneur, here are six things customers need to see on your site for you to make the right impression.

Explain why you’re unique.

Answer this question: Who are you? Your answer should be different than anyone else’s out there. Explain how you stand out from your competitors and why you’re the right choice. Give it a punch of personality (aka, make it interesting) and keep it short— ...

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We’ve all been there, putting off a task until the very last minute (probably more often than we’d like to admit). We try to convince ourselves that we work best under pressure and that we’re “just waiting for the right time." Sound familiar? Those excuses might work occasionally, but the truth is we’re procrastinators — and procrastination is a bad habit. So to avoid stress and sub-par work, here are five ways to choose productivity instead.

Embrace the 2-minute rule.

The 2-minute rule is simple: Immediately do any task that can be completed in under 2 minutes. You’ll get small tasks taken care of fast and make sure they don’t slip your mind later. And completing small tasks throughout the day can also provide a sens...

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hello@mopro.com