Our Featured Post

Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

TO MOPRO.COM

temp-post-image

We all feel a little uninspired sometimes, and that’s OK. (Side note: Why do we always seem to lack creativity when we need it most, like when a super important deadline is a few hours away?) Lots of people think creativity strikes at random, but here’s the truth: Your creative spirit is always with you, it’s just waiting for a little push. So if you’re in an inspiration rut, here are five tips to inspire your inner creative to step up to the plate.

Read more

temp-post-image

Even though lots of people describe social media as a numbers game, here’s the truth: The quality of the connections you have with your followers is more important than how many you’re connected to. Still convinced it’s all about racking up those follows? Here are five reasons why quality trumps quantity every time.

First, remember that everyone starts small.

Just because you don’t have a lot of followers doesn’t mean you’re a social failure. Everyone starts from zero, and it takes a lot of hard work to build up a loyal following. But it’s OK. Anything worth having takes time. Isn’t that what Mom always said?

Engagement matters more.

If you don’t have a large audience, it’s time to focus on promoting follower engagement. It’s the key to getti...

Read more

Instagram — it's kind of a big deal. Here's how to make sure your content doesn't get buried in people's feeds.

temp-post-image

Read more

temp-post-image

With over 700 million monthly active users, Instagram has become a powerhouse for social media marketing. And with that comes a lot of competition. Posts used to appear in chronological order, but now they’re based on a user’s likes, their interests, and what’s popular. We know it’s frustrating when you post great content but it just doesn’t reach the top of people’s feeds, so here are five ways to make sure you don’t get lost in the crowd.

1. Post what your followers are interested in.
80% of Instragrammers follow a business. It’s more important than ever to know who your followers are and what they’re interested in to stay relevant. Some tips: Check out your competition to see what works for them, highlight your company’s awesome culture, and don’t forget variety — switch it up between posting photos and videos to keep things fresh.

2. Start talking.
Instagram has 58x more engagement per follower than Facebook and 120x more than Twitter. What’s that mean? It means you should get the conversation started. Respond to comments, reply to messages, and post engaging photos or videos. And don’t forget about captions — a witty and engaging caption is much more likely to get a response.

3. Use Instagram’s advertising platform.
Instagram’s advertising platform is great for businesses of all sizes because they allow anyone to promote posts. You can do this with your photos, videos, or stories. The best part is that you’re sharing your message on a platform that loves engagement. Tip: if you don’t want to spend, use trending hashtags related to your industry. Posts with at least one hashtag generate over 12% more engagement than those without.

4. Ask people to subscribe.
The most direct way to get your content to the top is to ask your followers to subscribe to you. When a follower subscribes to your account, Instagram gives you priority on their feed and notifies them when you post. To do this all your followers need to do is go to your profile and on the top right corner click “turn on post notifications.”

5. Track your analytics.
The best way to improve your content is to watch for what works and what doesn’t, and then adjust. Making tweaks to your strategy helps you post great content your followers will love. Just remember not to sacrifice quality for quantity. Your posts reflect the quality of your brand, so only your best content should make the cut.

Want to take your social media presence to the next level? Our management tools can help you conquer all your platforms. Call 844-207-9038 or email hello@mopro.com to learn more about how we can help.

temp-post-image

temp-post-image

There’s nothing quite like a brand on social media with a punch of personality. Using an engaging voice in every caption/comment/message makes a huge difference in getting people’s attention. And on the flip side, run-of-the-mill sales talk is a sure way to make your brand forgettable. Putting some extra thought behind your voice (aka, giving it an extra human touch) is key to getting noticed — and getting people to talk back. Here’s where to start:

1. Post smart.

People follow you because they want to see awesome content. So make sure you post things they want to get their eyes on. Before sharing anything, put some thought behind it. Ask yourself: Will my followers find this helpful? Will it catch their attention? And is this...

Read more

Want to attract more potential customers to your site? Of course you do. Here are three tried and true ways to do it.

Read more

temp-post-image

It’s easy to fall into the habit of just sharing your own content on social media. And while creating original content is important, your audience wants variety. Whether it’s an interesting video or a news article your followers will enjoy, sharing stuff from somewhere else keeps them from getting bored. Not sure what to share? Here’s some do’s and don’ts to stick to so you’re curating the right kind of content.

Define your audience.

Before you start looking for things to post, you have to know who your audience is and what they want to see. Knowing their preferences helps you predict what content will work and what won’t.

Do: Ask yourself: Who are the people interested in what you’re selling? What do they have in common? What kind of content do they engage with? And what information do they need from you?

Don’t: Don’t assume you know who your followers are. Do your research — study the analytics and insights on each of your platforms to learn as much about them as you can.

Identify a variety of high-quality sources.

A tricky part of sharing great content is finding the right sources. You should always make sure what you’re sharing comes from a place that’s reliable and relevant.

Do: Fact check. Sharing bogus content puts your reputation at risk. Put together a list of good sources and add to it regularly so you’re getting content from the best places.

Don’t: Don’t just share content from one or two sources — variety is key.

Share the good stuff.

So you found a reliable source? Great. Now make sure what you’re sharing from them is good. Your followers will appreciate the high-quality content and see you as a go-to source for the best info.

Do: Be relevant. Select content that relates to your brand and is beneficial to your audience at the same time.

Don’t: Don’t post just to post. Just because something is viral and popular doesn’t mean it’s something you should share. Remember to keep it relevant to your brand and its personality.

Add value.

Don’t only rely on your source to provide value. Add your own two cents. Sharing your opinion or additional info helps start conversations and shows you know what you’re talking about.

Do: Write a compelling caption that gives your audience a reason to click. Give them the gist of what the content is all about and make them want to learn more.

Don’t: Boring captions like the title of an article or a drab summary look lazy. Make sure your caption gives followers a reason to get excited about what you’re sharing.

Need help managing your social media? We want to help. Let us give you access to tools that make it easy. Call 844-207-9038 or email hello@mopro.com to learn more about how we can help.

temp-post-image

We’ve all abandoned slow sites that couldn’t keep up with us. That’s because when it comes to getting information, we want it fast. Super fast. Like, we-have-attention-spans-shorter-than-goldfish-so-if-this-site-doesn’t-load-right-away-I’m-finding-one-that-does kind of fast. Load speed matters a lot, and a fast site does more than just make our fish brains happy. Here are some reasons why site speed should be on your radar.

It’s the very first thing people notice about your site.

Before they see a single photo or read a word, visitors notice how long it takes for your site to load. So as far as first impressions go, load speed is square one. A fast site is considered high-quality and trustworthy — both great things to have associated with your brand. And a slow site gets pegged with the exact opposite. You know what they say about first impressions (you only get one chance at those), so make sure you don’t miss your shot.

It impacts your SEO.

It’s no secret: Search engines love fast sites. There are lots of things they consider when prioritizing search results, and load speed is one of their ranking factors. That’s because search engines want to give users the highest quality results — and a high-quality site is a fast one. So make sure your site is quick to load and get an easy SEO win.

It affects your bounce rate.

Your bounce rate is the percentage of people who immediately leave your site after opening it. Basically, a bouncy site isn’t good. It’s much better for visitors to stay a while and learn why they should become your customer. And what has a big effect on bounce? You guessed it — 47% of consumers expect a site to load in 2 seconds or less. If your site has a high bounce rate, test your speed. Nothing turns people off like a slow site.

It’s all about user experience.

What’s load speed all come down to? User experience and making sure your website creates a good one. A site with good UX is fast, gives users what they want, and makes it easy for them to get it. It’s so important that 88% of online consumers say they’re less likely to return to a site after a bad experience. Nailing your UX sets your site apart, so the sooner you get it right, the better.

Put your site’s speed to the test with Google’s PageSpeed Insights. And if your site doesn’t pass the test, we can help. Mopro sites are fast — on average we’re 1.7 times faster than our competitors on mobile devices and 1.9 times faster on desktops. Ready to get started? Call 844-207-9038 or email hello@mopro.com.

Check These Out

MOPRO

844-207-9038

hello@mopro.com