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Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

TO MOPRO.COM

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With over 700 million monthly active users, Instagram has become a powerhouse for social media marketing. And with that comes a lot of competition. Posts used to appear in chronological order, but now they’re based on a user’s likes, their interests, and what’s popular. We know it’s frustrating when you post great content but it just doesn’t reach the top of people’s feeds, so here are five ways to make sure you don’t get lost in the crowd.

1. Post what your followers are interested in.
80% of Instragrammers follow a business. It’s more important than ever to know who your followers are and what they’re interested in to stay relevant. Some tips: Check out your competition to see what works for them, highlight your company’s awesome culture, and don’t forget variety — switch it up between posting photos and videos to keep things fresh.

2. Start talking.
Instagram has 58x more engagement per follower than Facebook and 120x more than Twitter. What’s that mean? It means you should get the conversation started. Respond to comments, reply to messages, and post engaging photos or videos. And don’t forget about captions — a witty and engaging caption is much more likely to get a response.

3. Use Instagram’s advertising platform.
Instagram’s advertising platform is great for businesses of all sizes because they allow anyone to promote posts. You can do this with your photos, videos, or stories. The best part is that you’re sharing your message on a platform that loves engagement. Tip: if you don’t want to spend, use trending hashtags related to your industry. Posts with at least one hashtag generate over 12% more engagement than those without.

4. Ask people to subscribe.
The most direct way to get your content to the top is to ask your followers to subscribe to you. When a follower subscribes to your account, Instagram gives you priority on their feed and notifies them when you post. To do this all your followers need to do is go to your profile and on the top right corner click “turn on post notifications.”

5. Track your analytics.
The best way to improve your content is to watch for what works and what doesn’t, and then adjust. Making tweaks to your strategy helps you post great content your followers will love. Just remember not to sacrifice quality for quantity. Your posts reflect the quality of your brand, so only your best content should make the cut.

Want to take your social media presence to the next level? Our management tools can help you conquer all your platforms. Call 844-207-9038 or email hello@mopro.com to learn more about how we can help.

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There’s nothing quite like a brand on social media with a punch of personality. Using an engaging voice in every caption/comment/message makes a huge difference in getting people’s attention. And on the flip side, run-of-the-mill sales talk is a sure way to make your brand forgettable. Putting some extra thought behind your voice (aka, giving it an extra human touch) is key to getting noticed — and getting people to talk back. Here’s where to start:

1. Post smart.

People follow you because they want to see awesome content. So make sure you post things they want to get their eyes on. Before sharing anything, put some thought behind it. Ask yourself: Will my followers find this helpful? Will it catch their attention? And is this...

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Want to attract more potential customers to your site? Of course you do. Here are three tried and true ways to do it.

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It’s easy to fall into the habit of just sharing your own content on social media. And while creating original content is important, your audience wants variety. Whether it’s an interesting video or a news article your followers will enjoy, sharing stuff from somewhere else keeps them from getting bored. Not sure what to share? Here’s some do’s and don’ts to stick to so you’re curating the right kind of content.

Define your audience.

Before you start looking for things to post, you have to know who your audience is and what they want to see. Knowing their preferences helps you predict what content will work and what won’t.

Do: Ask yourself: Who are the people interested in what you’re selling? What do they have in common? What kind of content do they engage with? And what information do they need from you?

Don’t: Don’t assume you know who your followers are. Do your research — study the analytics and insights on each of your platforms to learn as much about them as you can.

Identify a variety of high-quality sources.

A tricky part of sharing great content is finding the right sources. You should always make sure what you’re sharing comes from a place that’s reliable and relevant.

Do: Fact check. Sharing bogus content puts your reputation at risk. Put together a list of good sources and add to it regularly so you’re getting content from the best places.

Don’t: Don’t just share content from one or two sources — variety is key.

Share the good stuff.

So you found a reliable source? Great. Now make sure what you’re sharing from them is good. Your followers will appreciate the high-quality content and see you as a go-to source for the best info.

Do: Be relevant. Select content that relates to your brand and is beneficial to your audience at the same time.

Don’t: Don’t post just to post. Just because something is viral and popular doesn’t mean it’s something you should share. Remember to keep it relevant to your brand and its personality.

Add value.

Don’t only rely on your source to provide value. Add your own two cents. Sharing your opinion or additional info helps start conversations and shows you know what you’re talking about.

Do: Write a compelling caption that gives your audience a reason to click. Give them the gist of what the content is all about and make them want to learn more.

Don’t: Boring captions like the title of an article or a drab summary look lazy. Make sure your caption gives followers a reason to get excited about what you’re sharing.

Need help managing your social media? We want to help. Let us give you access to tools that make it easy. Call 844-207-9038 or email hello@mopro.com to learn more about how we can help.

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We’ve all abandoned slow sites that couldn’t keep up with us. That’s because when it comes to getting information, we want it fast. Super fast. Like, we-have-attention-spans-shorter-than-goldfish-so-if-this-site-doesn’t-load-right-away-I’m-finding-one-that-does kind of fast. Load speed matters a lot, and a fast site does more than just make our fish brains happy. Here are some reasons why site speed should be on your radar.

It’s the very first thing people notice about your site.

Before they see a single photo or read a word, visitors notice how long it takes for your site to load. So as far as first impressions go, load speed is square one. A fast site is considered high-quality and trustworthy — both great things to have associated with your brand. And a slow site gets pegged with the exact opposite. You know what they say about first impressions (you only get one chance at those), so make sure you don’t miss your shot.

It impacts your SEO.

It’s no secret: Search engines love fast sites. There are lots of things they consider when prioritizing search results, and load speed is one of their ranking factors. That’s because search engines want to give users the highest quality results — and a high-quality site is a fast one. So make sure your site is quick to load and get an easy SEO win.

It affects your bounce rate.

Your bounce rate is the percentage of people who immediately leave your site after opening it. Basically, a bouncy site isn’t good. It’s much better for visitors to stay a while and learn why they should become your customer. And what has a big effect on bounce? You guessed it — 47% of consumers expect a site to load in 2 seconds or less. If your site has a high bounce rate, test your speed. Nothing turns people off like a slow site.

It’s all about user experience.

What’s load speed all come down to? User experience and making sure your website creates a good one. A site with good UX is fast, gives users what they want, and makes it easy for them to get it. It’s so important that 88% of online consumers say they’re less likely to return to a site after a bad experience. Nailing your UX sets your site apart, so the sooner you get it right, the better.

Put your site’s speed to the test with Google’s PageSpeed Insights. And if your site doesn’t pass the test, we can help. Mopro sites are fast — on average we’re 1.7 times faster than our competitors on mobile devices and 1.9 times faster on desktops. Ready to get started? Call 844-207-9038 or email hello@mopro.com.

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If you aren’t already blogging for your business, it’s time to start. Blogging does awesome things for your site, like increase your SEO and demonstrate your expertise. And it’s OK to start small — even posting once or twice a month makes a difference because you’re creating content that boosts your visibility, just by sharing what you know. If you’re still not convinced, here are five reasons to change your mind.

1. Increase your SEO by posting organic content.

Blogging puts organic, searchable content on your site, filling it with keywords and making it a better search result contender. Another SEO perk: Regularly updating your blog signals to search engines that your site is up-to-date and a high-quality result. Being well-loved by search engine...

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Social media has come a long way since the early days, and it continues to evolve today. One major change: It’s becoming more and more difficult to stand out and get your message across. If you want to catch your audience’s attention, posting visual content is the way to do it. Don’t know where to start? Here are some simple tips that will help you make your content count.

Don’t sacrifice on quality.

It’s the most basic tip for creating visual content that works: make it look good, really good. Make sure all of your photos and graphics are high-resolution. Posting a poor quality photo doesn’t create the best image for your brand — people might assume details and quality just aren’t your priority, so always remember to kee...

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The bigger your digital presence is, the more people you’re able to reach with your message. That’s what keeps brands fighting for attention online. And if there’s one thing we know about this attention-grabbing game, it’s this: It’s competitive. Every step you take to grow your presence counts. One step you definitely shouldn’t overlook? Listing your business on online directories. Here are some of the benefits of getting listed.

1. Stake your claim on Google.

When you’re listing your business online, the best place to start is with Google. Your Google my Business profile shows up in results when people search for you. It displays your business information (address, phone number, and hours) and shows your location on Google Maps. And another perk of listing with Google: It’s totally free.

2. Make it easy for people to find you.

Fact: 60% of shoppers begin shopping by using a search engine to find the products they want. What’s that mean for you? It means people are looking for you online and the more places you exist, the more likely they are to find you. Make sure you’re listed on all the major online directories and any smaller ones that are relevant to your industry.

3. Build your reputation.

Review sites like Yelp and Angie’s List are good for more than just getting your name out there — they give your customers the chance to share about their experience with your brand. If you want to build your online reputation and enhance your credibility, these sites are the places to do it. As long as you monitor these reviews and see each one as a chance to show off your excellent customer service, you’ll be in good shape.

4. Expand your audience.

Every directory has a unique group of users, which means each one you’re on has the potential to connect you with new people. The bigger your audience is online, the more people you can share your message with — and the more chances you get to prove you’re worth their attention.

Still not convinced?

Consider this: Getting listed is pretty easy and in most cases, cost effective. Most profiles don’t take much time to set up, so start with the major ones and go from there. Remember, every step counts.

Want your business to make an impact online? We build beautiful, mobile-responsive websites and give our clients the digital tools they need to grow their presence online. To learn more about how we can help, call 844-207-9038 or email hello@mopro.com.

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