Don’t Believe These Social Media Myths (Don’t Even Think About It)
If you’re investing time on social media, it’s important to know what works and what doesn’t. And when it comes to social media marketing, there are lots of opinions about the best ways to do it. We’ve been at this social media game for a while now and know some stuff about best practices, so we’re calling out a few things that just aren’t true. Consider these five myths totally debunked.
MYTH #1: If you build it, they will come.
Just creating a social media account is no guarantee of success (far from it). It takes work to develop a following and stand out. The best way to attract people to your platforms is to promote them everywhere you can — add social links to every page of your site, on your blog posts, and in your emails. Once you get those out there and prove why you’re a valuable follow, that’s when you’ll start seeing results.
MYTH #2: You need to be on every platform to be relevant.
Don’t fall in the trap of creating an account on every platform out there. It’s tempting to want to make your mark on the latest platform, but when starting a new one, be strategic. Before committing, ask whether you have time for it and whether that’s where your customers are. If you only have time to half-heartedly manage a new account or if it’s unlikely that you’ll reach potential customers, invest your time elsewhere.
MYTH #3: The more content you share, the better.
Some people say the way to make it on social media is to post A LOT. And yeah, it’s important to post regularly, but there is such thing as posting too much. If you’re crowding people’s feeds, they’ll unfollow you in a second. Each platform has an unspoken rule about how much posting is too much. Research the ideal posting frequency for each and plan your posts accordingly.
MYTH #4: You’re on social media to sell, sell, sell.
If you think the reason to be on social media is so you can sell your product, you’re wrong. The purpose of social media is to build relationships. People don’t follow brands to hear their sales pitch every day. That’s a guaranteed way to lose followers. People follow brands that provide value, whether that’s with a helpful article or exclusive offer. So keep salesy language to a minimum and focus on sharing information your followers want to see.
MYTH #5: It’s all about the number of followers you have.
Growing your reach is important, but numbers aren’t everything. It’s better to have a small group of devoted followers than it is to have a bunch who don’t care about what you do. The way to attract the right followers? Don’t try to be everything to everyone — stick to posting about what you know best and share information potential customers will benefit from.
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Posted on 12/07/2016 at 08:46:00 AM