Your brand’s consistency is what makes it memorable. And when it comes to marketing your business online, making a lasting impression with your audience is vital to establishing a strong presence. If your branding is inconsistent, you may be losing not only people’s attention but their business too. But don’t worry — we’ve made keeping your brand consistent online simple with these four key steps.
1. Maintain your brand’s image.
Your branding should be consistent everywhere your company lives online: your website, social media profiles, and ads. Don’t forget that when your brand is inconsistent, your customers won't recognize it.
Tip: Keep a record of your branding guidelines — info on your logo, fonts, colors, etc., and how to use them. This keeps everyone on the same page and makes maintaining your branding simple.
2. Keep your brand’s voice consistent.
Your voice is what makes your brand unique, and it’s important. Remember to communicate in a consistent voice online. Using the wrong voice can confuse your audience, so make sure what you say and how you say it aligns with your company’s identity.
Tip: The first step for determining your voice is to know your audience, so do your research. Find out who your customers are to make sure you’re speaking their language.
3. Make sure the content you create/share is relevant.
The content you create and share says a lot about your brand. It’s how you add value and show your audience you’re worth their attention. That’s why everything you create and share (blog posts, videos, articles, infographics, etc.) should be relevant to your brand. The best way to do this? Stick to sharing about what you know best.
Tip: When sharing content, be sure to research your sources to make sure what you’re sharing is trustworthy and high-quality.
4. Check that your business information is accurate everywhere.
Having inconsistent information about your business online is an easy way to confuse people. If a potential customer looks you up and finds conflicting contact information, chances are they’ll give up on trying to get in touch.
Tip: Don’t forget to update the business information on all your social media profiles when this changes.
If you’re looking to take your online presence to a whole new level, we can help. Call 844-207-9038 or email hello@mopro.com to learn more about how we can make you look awesome online.