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Cannibalization in the Tech Industry & How It Affects Your Website

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Here’s some food for thought: In the past 7 years, there have been 10 different iPhone models. Over the span of 7 years, Apple managed to take a small and clunky, 4.5-inch device that could only hold 128 MB of storage, and turn it into a sleek and sexy, 6.2-inch phone that stores an insane 1G of data.

This kind of change isn't unfamiliar: From mobile phones to computers to cars — something newer, quicker, and more efficient will hit the market, and no matter how new it seems at the time we learn to expect it.

Now, apply this logic to your website.

Many small businesses have outdated websites. Maybe they worked with a design agency or a freelancer a few years back to revamp their site, but it's unavoidable: the technology behind a successful website has changed.

For business owners wondering if it's finally time to follow suit, here are some eye-opening stats about what today’s consumers expect:

  1. 94% of people cite design as a reason they do not trust a website. (Instantshift)

  2. 48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring. (MarginMedia)

  3. Nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. (KISSmetrics)

First impressions and convenience are the biggest reasons a business needs to consider updating their website. Don’t subject your business to the cannibalization of website technology. By sticking with an older site, consumers are more likely to move on to the competition.

Need help keeping up? We have you covered at mopro.com.

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